SEO Best Techniques For 2020

Best SEO Techniques For 2020

It was very easy to rank an article a decade ago but now it’s very difficult. You can’t rank your post by just writing a good long article. You have to apply some of the best SEO techniques to make it on the top. And for the coming year 2020, this is going to be tougher. But you don’t worry we have some best SEO techniques in 2020 that are definitely going to help you.

So you have a wonderful website with lots of great ideas and content. But you are getting very little traffic to your website. And the chances are you have heard about SEO techniques. But the question is What is SEO? How it can get you more traffic, more visibility and help you to rank at number one. Yes! That’s the power of SEO. You can be a number one position by simply following the best SEO practice in 2020 and beyond. So if you also want to know that what are the best SEO techniques in 2020, then read the article below.

What does SEO mean?

SEO simply stands Search Engine Optimization. It is an art of ranking your website page and driving high traffic to your website from organic search engines. In other words, It is a practice in which you optimize your online content in order to make Google to include your page in the top search results whenever someone searches for that particular topic.

Let’s take an example to make it more clear.

Suppose you have an article about best shared web hosting. So you want your article to be at one of the top position for the keyword “Best Share Web Hosting” in order to get more traffic to your website.

And that is the power of SEO.

Here are some of the best SEO techniques 2020 that you can apply to your post and able to rank it on first page.

Best SEO Techniques in 2020

1. Write high-quality content

 If you want your article to be on top then you must write high-quality content in your article that must be relevant and fresh also. Like who want to search for Windows Vista if they have Windows 10 in their PC. You got me, right? Writing a high quality content is very important element and best SEO practice followed by all professional bloggers.
Your content must be comprehensive. The more quality content you post, the more users will likely engage in it and ultimately the more traffic you will get. The secret to the high-quality article is to satisfy the customer’s needs. If he is searching for something that is related to your article then he should get all the detailed information regarding that particular topic. Every part of your content must be useful and informative to him. This will also help to improve your bounce rate. And Google will know that users are liking your article and it will put your article on first page.

Read Also: How to Write High-Quality SEO friendly Article

What you should Do

• Write a detailed content relevant to the topic.
• Update, Update and Update your article.
• Write user-friendly content.

What you should Not Do

• Don’t plagiarize your content.
• Don’t overstuff keywords to your article.
• Don’t write plain and boring posts.

2. Make your Website Mobile-Friendly

According to a study, almost 60% of Google traffic comes from mobile devices. So these days, it is very very important to optimize your site for mobile users. This means if your content doesn’t perform well on mobile platforms, you won’t rank high. Since Google has recently moved to a mobile-first indexing process, it is just essential.

You can optimize your content using AMP pages that is an open-source initiative created by Google and its purpose is to improve the overall experience of mobile users. You should also use Responsive web design approach in which the website pages are optimized in a way that those can be viewed in response to the size of the screen or web browser one is viewing with.

What you should Do

• Keep it light and fast loading.
• Do a lot of research and test all over again.
• Optimize the size of the images.

What you should Not Do

• Do not use Flash.
• Don’t choose complex fonts and designs.
• Don’t hide content for mobile

3. Optimize the Title and Headings

Title is the main headline of your article. This is the tagline that describes your article. People will read your title and if it seems attractive to them they will click it. If they don’t find it useful they will not click it and you won’t get traffic unless people click on your article in the Google search results. And ultimately your website ranking will go down. So make sure to add an enticing title to your content.

One more important thing is the Meta description. The purpose of a meta description is to get someone searching on Google to click your link.

What you should Do

• Insert focus keyword in Title and Meta description.
• Use a unique title tag to make it more attractive.
• The right length is very important.

What you should Not Do

• Do not make it clumsy.
• Avoid keyword stuffing.
• Do not copy the content from the web page to Meta Description.

4. Optimize your Images

Image optimization is reducing the size of the images that you are using in your content. The lesser the size of the image, the lesser will be the loading speed of that particular page. And this improves the user experience. Image optimization is also an excellent SEO practice in 2020 because everyone wants to read the attractive article. But while compressing its size don’t compromise with its quality.

What you should Do

• Use relevant keywords to name your image.
• Optimize image alt attributes smartly.
• Reduce the size without compromising with its quality.

What you should Not Do

• Do not use large images.
• Don’t reduce image quality.
• Do not leave alt text blank.

5. Optimize your pages with Internal Linking

Internal linking is one of the best SEO techniques in 2020 to optimize your pages. Internal links are the links from your own websites that point to other articles or posts and can be from an image or from the text. These links will help your visitors navigate around your website hence improving the bounce rate.

Moreover, this is the best SEO practice for 2020 that not only increase the visibility of your site but your older posts also get more exposure and help them get found again by your site visitors.

What you should Do

• Focus on “Natural” links as much as possible.
• Use descriptive anchor text.
• Reduce the size without compromising with its quality.

What you should Not Do

• Do not mislead people with irrelevant links.
• Don’t use “rel=nofollow” on internal links.
• Don’t engage with low-quality blogs.

6. In-depth Keyword research

Keyword research is the best SEO practice and helps you a lot to rank higher in Google search engine. Keyword research is a crucial process in which you have to find and analyze the phrases related to your blog and people are searching for it. It’s like reading the mind of people. You can use Ubersuggest, a free tool to search your keyword.

This is how keyword work. These are the words that help people to find your content on the internet. When users have query they search for the topic in the Google search engine by putting specific phrases. Google then find content related to that specific phrase and show it to the user. That specific phrase is a keyword. And you have to use keywords smartly in your content without overdoing it. Here are some suggested keyword research tools that you can try for a better view.

What you should Do

• Choose only relevant Keywords.
• Use long-tail keywords also.
• Focus on users’ intent while researching.

What you should Not Do

• Don’t stuff your content with keywords.
• Never use hidden keywords.
• Don’t use just a single keyword in your content. Try to mix and match.

7. Magic of Infographics

Infographics simply mean information in graphics visual form. It is one of the effective SEO techniques in 2020 that has the capability of transforming your dull and boring article into a more appealing and engaging post. According to a study, 40% of people respond more to visual content than text.

So you can see why infographics have become important in SEO practices. If done properly, you can make a big difference to your site by including this one element. Some sites with which you can create infographics are visual.ly, Canva, and Venngage.

What you should Do

• Keep your infographic simple but unique.
• Use accurate data for the story.
• Optimize it for better results.

What you should Not Do

• Don’t use more than three colors.
• Never use too much information at once.
• Don’t forget to add sharing buttons.

8. Voice Search Optimization

Now, you all know how technology has changed for the past few years. And voice search is in trends these days. Now people are more using their voice assistant to search for something on their mobile devices. According to Google, voice recognition accuracy has grown to 95 percent since a few years. So that means, the websites that are more optimized for Voice Search, have better chances of ranking your content on top and engaging your potential customers.

Voice search optimization is the best SEO techniques in 2020 because it enables you to do things faster. Moreover you get your result faster.

What you should Do

• Focus on what the user may ask.
• Make your content as relevant as possible.
• Optimize page and website speed.

What you should Not Do

• Don’t avoid long-tail keywords.
• Don’t use technical and heavy language.
• Don’t forget to include questions and their answers in your article.

9. Build Quality Backlinks

If you want to increase the visibility and credibility of your website then you must ensure that a website with high Domain Authority links back to your website. The quality backlinks can boost the ranking of your website because they bring direct traffic to your page. There are two types of backlinks: Nofollow and Dofollow. The Nofollow tag tells search engines to ignore that link while Dofollow links allow search bots to follow the links.

Google uses in-depth research to reward websites that receive authoritative, relevant backlinks. The best way to get a good backlink is to create a high-quality content and then promote it to related website.

What you should Do

• Do intense research to find new link opportunities.
• Use your anchor texts correctly by combining keywords.
• Be active and up to date in selected social bookmarks.

What you should Not Do

• Over-optimized anchor text.
• Avoid URLs as a link anchor.
• Don’t build DoFollow links only. NoFollow backlinks are also important.

10. Optimize your content for RankBrain

Google’s RankBrain is one of the most important factor that help Google sorting their search results. RankBrain focuses on two things: how many people are coming to your website and how much time they spend.
To improve your ranking you must optimize your article for RankBrain because it focus on satisfaction of user intent. This is going to be the best Seo techniques in 2020.

What you should Do

• Write articles for real users and not just for page rank.
• Use long tail keywords also in your content.
• Write a long and relevant article.

What you should Not Do

• Don’t spam your users.
• Don’t place unwanted Ads to increase CTR.
• Don’t overload your content with keywords.

11. Use Videos to Improve Your SEO

According to a study, now a days people want more video content rather than dull written content. So if you are not including videos in your content then you are missing something big, you know. According to some experts, by 2021, more than 80% of traffic will come from online video content.

What you should Do

• Optimize your content for video feature snippets.
• Insert focus keyword in the Title of your video.
• Upload transcript for better understanding.

What you should Not Do

• Don’t create irrelevant videos just to insert in your content.
• Don’t use lots of Ads.
• Don’t overload your video with keywords.

12. Work to improve your Domain Authority

Now if you are a new blogger and you don’t have an idea about Domain Authority then let me tell you one thing, you should know about it. Domain Authority is the ranking score that predicts how well a website will rank on search engine result pages. Higher the domain authority score higher the chances of ranking it on top. And if you want to improve your DA score then you must write insanely high-quality content. Make sure the information you are providing to your users must be trustworthy.

What you should Do

• Content is the King so work on it.
• Internal linking is the key.
• Remove all broken links

What you should Not Do

• Don’t ignore the Mobile-friendly optimization of your website.
• Don’t use spam linking.
• Don’t write the content on which you have less or no knowledge.

13. Optimize Your Content for Featured Snippets

The question is what are featured snippets? Since Google continuously changes its algorithm and Featured snippets are one of them. They are the first thing people will see when they search for any topic.

Featured Snippets are getting popular day by day because they are providing the info that people are looking for, faster. And if you got a chance of appearing in Google Feature Snippets then there are higher chances of getting ranked in top position.

What you should Do

• Try to find what people are searching for.
• Do comprehensive keyword research.
• Add high-quality visual images.

What you should Not Do

• Don’t forget to use proper headlines and paragraphs.
• Don’t forget to optimize for voice searches.
• Don’t try to ignore Google algorithm updates.

Conclusion

If all this seems overwhelming—take a deep breath and start to apply one technique at a time. See, the main task is to rank your article on top. And for this, you have to optimize your content using some of the best SEO techniques in 2020. SEO is changing continuously from one year to another. And rank your post at the top position, no doubt, is a tedious task.

I am sure you have heard about these best SEO practices earlier but have you truly tried them in your blogs? What are your favorite SEO techniques? Comment below!